Blogger Profile: Founded in 2004 by a group of MIT graduate students, who wanted to make the marketing a sales process human and build a community for people to obtain their business goals.
Fun fact: Priding itself on its “culture code” and relaxed approach, HubSpot caters to veteran marketers, as well as beginners; with crash courses in marketing, sales, and service.
Everyone has a job to do. And if your approval or feedback is required for one of your coworkers to move the needle on a project, don’t make them wait. Bottlenecking a project is not only frustrating, but it can also have a significant impact on a person’s (or an entire team’s) ability to reach company-wide goals.
Duct Tape Marketing
Blogger Profile: John Jantsch, small business marketing consultant, founded Duct Tape Marketing in 2007 when he came to the realization that smaller businesses should have the same opportunities as the “big dogs”.
Fun fact: Duct Tape Marketing creates many resources for its readers, some including; the Consultant Toolkit, podcasts featuring marketing professionals, and a jumpstart marketing strategy guide.
Sure, people in professional services need to be good at what they do, but their audience hopes that’s a given. Sometimes even the best of the best have a hard time growing their business because they are so focused on the services they provide, they just don’t dedicate time to the growth of their company (or simply don’t know where to start to do that).
Blogger Profile: Neil Patel, has always called himself an entrepreneur and has a vast amount of knowledge on the internet marketing sector. Patel has helped many startups become successful through his consulting.
Fun fact: : Patel started his entrepreneurial journey by selling burned CDs to his high school class. After learning that this could potentially be an “illegal” practice, Patel chose to move onto the corporate world by getting his first job at Knott’s Berry Farm.
Blogger Profile: Founded in January 2006, Copyblogger (aka Rainmarker Digital) started out as a one-man blog that eventually turned into something bigger. This team of unique professionals creates a lucrative resource for content marketing.
Fun fact: Copyblogger built their company with content marketing; the EXACT same thing they are teaching. This valuable resource helps those in the marketing field gain knowledge on what will grab today’s society.
Content marketing means creating and sharing valuable content to attract and convert prospects into customers, and customers into repeat buyers. The type of content you share is closely related to what you sell; in other words, you’re educating people so that they know, like, and trust you enough to do business with you.
Blogger Profile: Seth Godin is an author, speaker, and entrepreneur. Godin focuses on the marketing and leadership sector of a business. Not only is he a blog writer, but he has written 18 best-sellers.
Fun fact: Godin was inducted into the Direct Marketing Hall of Fame in 2013. And his most recent accomplishment, in May 2018 Godin was inducted into the Marketing Hall of Fame.
Blogger Profile: Adweek has been in production since 1979, with its main focus being advertising trading. This publication holds a series of blog networks that reports on the mass media industry.
Fun fact: Adweek holds webinars regarding creative advertising strategies to reach the masses. Recently, Adweek has announced its first ever Brandweek which will be a three-day symposium focusing on the challenges of branding in today’s market.
Adidas Originals wanted to work with influencers to hype the launch of its P.O.D. shoe but didn’t want to just send a bunch of social media stars a box of shoes and hope they would post about them. Instead, the brand came up with a clever campaign to target specific influencers in New York and Los Angeles.
Blogger Profile: Founded in 2007 as a Premier Google Partner, WordStream focuses on developing online marketing software, managed PPC advertising services, and distributes marketing advice.
Fun fact: WordStream is available to deliver customer requests quickly and on-demand as it is part of the cloud. They have also won the Google Premier Partner Innovator Award for the USA and the Google Premier Partner Growth Champion award.
Banner ads have been around for a very long time (check out the first one, from 1994). But that doesn’t mean we’ve solved all their problems. Display ads have lower click-through rates than text ads. it can be arduous to create different sizes for different placements; and historically, if you wanted to create something dynamic, you were limited to clunky and non-secure Flash elements.
Search Engine Journal
Blogger Profile: Established in 2003, Search Engine Journal is comprised of a network of professional online marketers, sharing the latest on best practices and what is trending in the online marketing sector.
Fun fact: Search Engine Journal has been featured in a number of prestigious publications and networks, such as; CNN, The Huffington Post, and Forbes. They also have several EBooks to guide beginners in the world of online marketing.
Blogger Profile: Founded by Danny Sullivan and Chris Sherman, Marketing Land posts articles on the daily. Articles are written by a collaborative group of professionals, covering everything from the latest news to product changes in the digital marketing industry.
Fun fact: Marketing Land not only has beginner’s guides and webinars featuring advertising, content marketing, etc., but there is also the MARTECH Conference where marketers gain new strategies to practice.
Online testing creates variations, so marketers and their tools can see what works best. Behavioral targeting, the report notes, delivers “personalized experiences (like relevant discounts, promotions, or special functionality) to particular customer segments using rules or predictive algorithms” that are based on events or customer actions. And recommendations make suggestions that can affect the experience by offering different content or merchandise.